THAT’S GONNA BE ON SPORTSCENTER

This campaign was created as an homage to any sports moment worthy of invoking those five holy words.
We created a kickoff commercial and an identity system for the campaign.

Press: Adweek, Creativity Editor’s Pick, The Drum, Little Black Book, AdForum

IDENTITY

We developed a dynamic type-driven identity for the campaign.

ON THE FIELD

DESIGN GUIDELINES

We created a comprehensive design guideline book to help implement it. It was a labor of love.
Peep the whole thing here if you’re into that kinda thing.

ON AIR

Role: Art Director / Writer / Design + Animation
Created at Droga5
with Evan Barkoff
GCD: Brandon Pierce
Commercial directed by Mark Warzin
and cut with Katie Turinski.