COORS LIGHT TIME CAPSULE COMMERCIAL
Despite Patrick Mahomes being a genuine fan of Coors Light,
his NFL contract forbids him from promoting the beer in a commercial.
But we did it anyway.
Then we buried the physical copy of the forbidden ad in live stream from Coors Brewery in Golden, CO.
We created a mechanism to bury the time capsule at the Coors Brewery in Golden, CO.
Whenever Patrick Mahomes retires, a signal will be sent to the device to automatically unearth and release the commercial to the world.
Until then, the burial site is a fixture on every brewery tour.
No, that’s not a Burn After Reading set piece.
That’s the device we created to bury the time capsule,
and automatically unearth when Patrick Mahomes retires.
Made at Mischief
with Craig Shervin and Bianca Guimaraes